Why Squarespace is our platform of choice for most tourism businesses
For resorts, tour companies, and eco-lodges, your website is often the first impression a guest will have of your brand. It needs to look beautiful, load fast, and work on every device. It should be easy to update, easy to navigate, and—most importantly—convert browsers into bookings.
At Beachfront Studio, we’ve worked with dozens of tourism brands, and we’ve tested multiple platforms. Squarespace is our platform of choice for most tourism businesses—and here’s why.
Clean, modern design built around your brand
In tourism, presentation is everything. Your website should feel like an extension of the guest experience: clear, beautiful, and immersive.
Squarespace gives us a flexible, design-oriented foundation to build fully custom layouts that feel premium—without the delays and technical headaches of traditional development.
We don’t use cookie-cutter templates. Every design is:
Tailored to your destination and brand
Optimized for mobile
Focused on inspiring bookings
Easy to update, even without a developer
A common frustration we hear:
“I couldn’t update my old site without help.”
Squarespace solves that. You can confidently update your site without needing a developer every time you want to:
Add or change text and images
Update pricing or seasonal offers
Feature a new experience or event
If you’re comfortable with social media, you’ll feel at home with Squarespace.
Lower costs, fewer surprises
Tourism businesses often work with lean teams and need reliability. Squarespace simplifies your web stack with:
Built-in hosting, security, and backups
No plugin conflicts or license fees
One predictable monthly cost
Minimal maintenance and zero update stress
That means you spend less time troubleshooting—and more time running your business.
Booking tools that integrate seamlessly
Whether you use Rezdy, FareHarbor, Checkfront, or another platform, we ensure it’s integrated in a way that feels smooth, branded, and easy for guests to navigate.
Your customers won’t feel like they’ve been kicked to another site—they’ll stay on-brand and in-flow through the entire booking journey.
But what about WordPress?
WordPress is a powerful platform—but it's not the best fit for every business.
For small tourism brands, it often creates more challenges than solutions:
Requires multiple plugins (SEO, backups, security, forms…)
Each plugin has its own interface and support needs
Sites can break if updates aren’t maintained
Security risks increase if anything is out of date
For teams without a dedicated web manager, that can lead to stress, lost time, or worse—downtime.
That’s why we recommend Squarespace for most of our clients. It’s secure, stable, and lets you focus on bookings, not maintenance.
Designed for small teams and independent operators
If you're managing your business from the beach, the boat, or a small office, you need tools that work simply and reliably.
Squarespace is:
Fast and reliable
Simple to learn
Flexible enough to grow with you
Final thought: simplicity that scales
Squarespace gives us the tools to build elegant, strategic websites—fast. But more importantly, it gives our clients control over their brand, their bookings, and their guest experience.
If you're ready to simplify your web presence and create something beautiful that works, we'd love to help.
