What to include on your tourism website homepage
Your homepage is your most important page—especially in travel. For many guests, it's the first thing they’ll see after finding you on Google, social media, or TripAdvisor. And in that moment, they’ll make a snap judgment:
Is this place right for me?
That’s why a great tourism homepage isn’t just about looking good. It needs to be clear, trustworthy, and built for bookings.
Here’s what we recommend every tourism website homepage should include.
A clear and engaging headline
Don’t waste your most valuable space on a generic greeting. Your headline should immediately tell people:
What you offer
Where you’re located
Why you’re different
Good example:
“Private beachfront villas on Fiji’s Coral Coast”
Avoid:
“Welcome to Paradise” — it doesn’t help guests understand what you actually do.
Bonus tip: Follow it with a 1–2 sentence subheading that reinforces your value proposition.
High-impact visuals that reflect your experience
Travel is visual. Your homepage should use bold, immersive imagery to:
Show real people enjoying your tours or property
Highlight the scenery, atmosphere, or experience
Reflect your brand style and energy
Use high-resolution photos (not stock), and make sure they load quickly on mobile.
A hero video or slideshow is fine—as long as it doesn’t slow down your site or distract from your call to action.
A prominent call to action
Make it easy for guests to take the next step.
Add a "Book Now", "Check Availability", or "Plan Your Stay" button above the fold
Use consistent language and repeat the CTA throughout the page
If you use a third-party booking tool (like Rezdy, Checkfront, or FareHarbor), embed it where possible or link clearly
Don’t make guests hunt for your booking button. If they’re ready, it should be one tap away.
A short overview of what makes you unique
This is your chance to hook curious visitors with a short, punchy intro that says:
Who you are
What kind of experience you offer
Why it’s different or memorable
Try 2–3 short sentences, or break it into a bulleted feature list like:
🌴 Private beach access
🐠 Guided reef snorkelling tours
🍃 Family-run eco-lodge experience
This should sit just below your main hero section and lead naturally into photos, reviews, or more details.
Trust signals that build credibility
Even if your website looks great, first-time visitors need reassurance.
Add trust by including:
A featured review or testimonial
TripAdvisor, Google, or OTA ratings (as logos or badges)
Press mentions or awards
Photos of real guests (with permission)
You don’t need to overwhelm—just a few clear, authentic trust signals go a long way.
Mobile-first layout and performance
Most tourism site visitors will find you on their phones. That means:
Your layout should stack cleanly on mobile
Buttons should be easy to tap
Text should be readable without zooming
Images and video should load fast over 4G
Test your homepage on your phone—if you get frustrated, your guests will too.
Final thought: simplicity builds confidence
Your homepage doesn’t need to tell your entire story—it just needs to answer three key questions:
What do you offer?
Why should I book with you?
How do I take the next step?
At Beachfront Studio, we design tourism websites that convert curious browsers into paying guests—starting right from the homepage.
👉 Want us to take a look at yours? Let’s chat
